In a very environment the place tech CEOs normally maintain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that number of dare to tread. As being the co-founder and CEO of Scentbird, among the major fragrance membership services in North The united states, Mariya has demonstrated herself to be a forward-contemplating business enterprise chief. But further than her achievement in the corporate globe, she has also emerged like a spiritual manual and intuitive Instructor, a metamorphosis she shares brazenly through her YouTube channel, “This can be Mariya.”
This convergence of commerce and cosmic consciousness will make Mariya Nurislamova Just about the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s business profession took flight in 2014 when she co-founded Scentbird, a business intended to make designer fragrances a lot more accessible via a regular subscription model. Modeled following Netflix, but for perfume fans, Scentbird quickly became a go-to System for fragrance discovery. Below her leadership, the company grew to provide over seven-hundred,000 subscribers, presenting entry to more than 800 fragrances from important world-wide brand names.
With a solid foundation in model method, supply chain logistics, and marketing, Mariya correctly captivated enterprise money, participated during the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ earnings enterprise. She later expanded her portfolio with Deck of Scarlet, a attractiveness brand, and Drift, a car or truck fragrance corporation.
But whilst her reputation while in the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that may quickly spill into the general public eye.
The Awakening: A Change to Spirituality
All over 2018, Mariya knowledgeable what she called a spiritual awakening. This inner evolution motivated her to dive into metaphysics, energy function, meditation, and intuitive channeling. As she deepened her spiritual practice, she started creating content that will help Some others investigate their particular consciousness, eventually launching her YouTube channel “This Is Mariya.”
The channel, which now has in excess of a hundred,000 subscribers, attributes a wide range of written content—guided meditations, soul therapeutic procedures, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invites her viewers to connect with themselves, the divine, as well as the unseen energies that shape our daily lives.
Her followers usually describe her articles as transformative, and he or she has cultivated a deeply loyal spiritual viewers as a result of consistent engagement and authenticity.
Controversy within the Crossroads of Id
While numerous have embraced Mariya’s twin identification, Other individuals have lifted eyebrows—significantly as her metaphysical beliefs are becoming far more publicly visible. In 2024, a feature via the Business enterprise of Trend spotlighted The strain in between her roles like a tech CEO as well as a spiritual Trainer.
Several of Mariya’s statements—for instance feedback on choice therapeutic, extraterrestrial beings, and controversial views on historic figures—sparked backlash from customers, influencers, and even former collaborators. Quite a few splendor influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social networking boards debated the appropriateness of her beliefs in relation to her leadership place in a very mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are particular and offered below her initial name only, intentionally separated from her Specialist id. Still the controversy opened up a broader discussion about no matter whether public figures can—or must—compartmentalize their beliefs inside the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though lots of founders try to maintain a picture of neutrality, she has selected to point out up as her total self. This amount of transparency could be both magnetic and polarizing.
On a person hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an industry generally targeted only on scale and strategy. On the other, her outspokenness about spiritual matters invitations scrutiny, especially in an era when on the web content can speedily go viral and provoke scentbird ceo strong reactions.
Nevertheless, Mariya’s tactic speaks to the further cultural change. As more and more people take a look at wellness, consciousness, and private enhancement, figures like her—who bridge the spiritual and material worlds—might grow to be a lot more widespread, not less.
Businesswoman. Mystic. Influencer.
Along with working her businesses and YouTube channel, Mariya has constructed an ecosystem of spiritual choices. She hosts retreats, gives private channeling classes, sells spiritual instruments, and has even posted a e-book titled seventy two Keys to Manifestation. She’s fundamentally developed a parallel enterprise from the spiritual space—fully separate from her purpose at Scentbird, but just as structured and scalable.
Her spiritual model, like her elegance model, is global, polished, and knowledge-pushed. It’s clear that Mariya applies the identical standard of focus and creativity to both equally spheres of her lifetime. Irrespective of whether top a group of developers or channeling divine energy for a guided meditation, she provides with clarity and conviction.
The Highway Forward
Mariya Nurislamova’s journey raises critical questions on identification, leadership, and general public daily life. Can a tech CEO also be a mystic? Should business leaders share their personal beliefs with the general public? What takes place when These beliefs obstacle traditional norms?
Whatever the solutions, Mariya proceeds to stroll her route unapologetically. She represents a whole new technology of entrepreneurs—kinds who aren’t scared to be advanced, spiritual, and multidimensional. Her boldness might Expense her some partnerships, but In addition it earns her admiration from people who price truth of the matter over conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what it means to get a CEO. She’s redefining what this means to generally be entire.
Mariya Nurislamova lives in the intersection of logic and intuition, enterprise and spirit, leadership and vulnerability. Her Tale is a Daring testomony to residing authentically, even if that authenticity comes along with hazard. As she carries on to develop her dual empire—equally earthly and cosmic—she invites us all to contemplate what it means to steer with soul.
No matter if you see her to be a visionary or maybe a provocateur, something is definite: Mariya Nurislamova will not be concerned to break the mildew.